AS I SAT DOWN TO WRITE THIS MONTH'S BEVERAGE Beat column, it was hard to believe that the holidays are already over and we have ushered in the new decade. The operative word is "new" as the beverage industry prepares to embrace its ongoing thirst for creativity and innovation.
In 2010, the beverage sector experienced 23,573 new products on a global basis, according to Mintel International's Global New Product Database. Of these launches, 3,617 were in the United States and 4,380 in North America at large. Interestingly, 344 of the 4,380 new products in North America had a "functional" claim.
The beverage industry was not immune to the economic turmoil--although on …
No comments:
Post a Comment